Naleśnikarnia

Naleśnikarnia, nestled inside Warsaw’s Westfield Arkadia, serves up both sweet indulgences and savory favorites. With a menu that appeals to every taste, it’s a go-to spot for anyone craving pancakes or crepes made their way.

Year

2024

Scope

Print + Digital Design

Timeline

7 days
A mockup showing Naleśnikarnia's social media posts on smartphones placed next to physical tabletop stands, demonstrating a cohesive campaign.

Clear choices, faster orders.

To simplify the dining experience, I designed a bilingual menu that guides customers step by step—from choosing dough to adding sauces and extras. Overhead menu boards reinforce clarity at the counter, helping guests see their options instantly and order with confidence.
A bilingual menu layout for Naleśnikarnia, showing a clear, four-step process for customizing pancakes, from choosing a style to selecting dough and sauce to drinks.
A close-up of the Naleśnikarnia menuboards, with well-defined sections for savory and sweet pancakes, decorated with appetizing food photography.

Marketing that tempts on-site and online.

Beyond the counter, I created tabletop stands that spotlight bestsellers and encourage upsells, plus a series of engaging social media posts. Together, these assets capture attention, drive appetite, and extend Naleśnikarnia’s presence from the restaurant floor to customers’ feeds.
wo triangular tabletop stands for Naleśnikarnia, promoting bestsellers like "CHEESE PANCAKES" and featuring the brand's tagline.
Social media post highlighting Sweet Cheese pancakes with signature breakfast options behind

Other works.

Designed to be remembered, built to convert.
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See portfolio

Your turn. Replicate this success.

Be the project people cite. 

Let's talkDynamic shot of Rafał Czuchryta confidently pointing forward, symbolizing progress and proactive guidance.

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